Creator strategy
We define what creators need to prove: texture, routine, ingredient logic, before-use concerns, price value, gifting, or category education.
KOL / KOC / creator marketing
Creator marketing that builds beauty trust, not just empty exposure.
Chinese beauty consumers often discover and evaluate products through creator content, social search, short video, reviews, and peer-style recommendations. We help brands plan KOL/KOC work as part of a larger launch system.
What we handle
Influencer marketing should start from product proof and consumer trust barriers.
KOL and KOC selection
We build creator profiles based on platform, audience, content style, credibility, category fit, budget, and test objective.
Brief and content direction
We prepare creator briefs, product talking points, claim boundaries, visual references, usage angles, and content hooks.
Sample and outreach logic
We coordinate sample needs, campaign pacing, outreach sequence, creator communication, content review, and launch rhythm.
Paid amplification
When needed, creator content can be supported through paid traffic to increase real exposure and test which messages travel.
Performance review
We track views, saves, comments, questions, sentiment, creator feedback, and what the market seems to understand or reject.
KOL is not one thing
Different creator types serve different launch purposes.
KOL
- Useful for broader awareness, credibility, category visibility, and launch campaigns.
- Requires clear brief, budget control, content review, and measurable campaign objectives.
KOC and seeded creators
- Useful for product experience, realistic reviews, social proof, search results, and consumer objections.
- Requires sample planning, review quality control, and careful reading of comments and feedback.
Platform fit
Creator marketing changes by platform.
Xiaohongshu
Strong for beauty search, product review, routine education, saves, comparison, and trust-building content.
- Best for: reviews and search credibility
- Watch: claim language and authenticity
Douyin
Strong for short-form hooks, demonstrations, faster exposure, creator storytelling, and potential live-commerce paths.
- Best for: reach and video testing
- Watch: content hook and conversion path
Useful for official credibility, deeper explanation, customer service, private communication, and post-discovery reassurance.
- Best for: official trust and retention
- Watch: content consistency
Tmall / Taobao
Creator traffic should connect back to product pages, promotion logic, customer service, product reviews, and conversion readiness.
- Best for: conversion support
- Watch: page quality and stock readiness
Creator work inside the 90-day launch
We use creator feedback to learn what Chinese consumers actually respond to.
The campaign goal is not just to publish posts. It is to identify the messages, proof points, textures, price logic, and objections that shape the next China plan.