Platform route selection
We evaluate whether the brand should prioritize Taobao, Tmall, Tmall Global, JD, or another marketplace path based on category, documents, budget, and launch goals.
China e-commerce services
Marketplace operation for beauty brands entering China.
We help overseas skincare and beauty brands build and operate China-facing marketplace channels with a Guangzhou-based execution team, connecting product listings, store management, paid traffic, campaigns, customer feedback, and reporting.
What we handle
E-commerce is not only store setup. It is daily operating discipline.
Store and account setup
We coordinate platform requirements, account materials, store structure, storefront direction, product listing plan, and launch checklist items.
Product listing localization
We adapt product titles, benefit hierarchy, product page flow, claim-sensitive copy, FAQ, image order, and Chinese-facing product education.
Daily store operation
We support product listing maintenance, promotion updates, pricing coordination, customer question tracking, review feedback, campaign rhythm, and platform issue follow-up.
Paid traffic and campaigns
We manage agreed media budgets, marketplace ads, exposure tracking, campaign priorities, promotion windows, and performance feedback.
Reporting and optimization
We review store data, traffic quality, product questions, conversion friction, content signals, and next-stage operating recommendations.
Platform role
Different platforms create different levels of control, cost, and preparation.
Taobao testing route
More flexible for early store testing, product listing experiments, and initial marketplace feedback when a brand is still validating China fit.
Best for early commercial testing and flexible operation.Tmall / Tmall Global
Stronger official presence and brand credibility, but requires more preparation, budget discipline, and operational commitment.
Best for brands ready to build a more official marketplace path.JD or category marketplace
May be relevant depending on product category, price point, fulfillment needs, and platform requirements.
Best when the category and consumer behavior justify the channel.jj staged route
Use the assessment report first, then select the marketplace route based on product fit, budget, documents, content readiness, and commercial goals.
Best when the brand wants control without blind spending.90-day operation
During the 90-day launch, e-commerce operation becomes one of the main feedback engines.
Store readiness
Products, pricing, visuals, listing claims, customer-service answers, and platform requirements must be ready before traffic is scaled.
Marketplace activity
We track listing changes, promotion windows, customer questions, product objections, store interaction, and platform feedback.
Sales validation
We do not guarantee sales, but store behavior helps us identify whether the product, price, page, and trust signals can convert.
Start with the route
Before opening a store, understand which marketplace path makes sense.
The China Entry Assessment Report reviews platform fit, price logic, documents, claims, assets, and budget before full e-commerce operation.